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Ondaflex
Is a mattress brand that has been in the market for more than 40 years. Its design was made by an excellent designer of the time.
Service
Rebranding, Digital, Print
Client
Ondaflex
Year
2021
With this rebranding we seek to make a slight change to make the brand look more timeless and fresh but without changing the facade.
In a country like Venezuela, we need a quality scheme where we all benefit. From the one who sells the mattress to the one who sleeps on it.
The color palette should be similar to what they had before. However, we decided to give it a little more height by adjusting the shades of blue and beige to be appealing to the target audience.
The Campaign
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Art direction
We decided to add fresh colors too the imagery to resemble the cleanliness of the room and compare it to having a clear mind.
Another objective we wanted to accomplish with the light color scheme in the photography is the importance of a good mattress and a good night sleep.
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